Data Privacy Notice
We respect and value the privacy of everyone who visits this website, https://acumine.com (“Our Site”) and only collect and use your personal data as described in this Privacy Notice. Any personal data we collect will only be used as permitted by law as defined by the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR) and each as amended by the Data (Use and Access) Act 2025.
Please read this Privacy Notice carefully and ensure that you understand it.
Contact details
Our Site is owned and operated by Acumine Ltd, a Limited Company registered in England under company number 12457548.
Post:
Suite 14 West Lancashire Business Centre
White Moss Business Park
Maple View
Skelmersdale
Lancashire, WN8 9TG
United Kingdom
Email: support@acumine.com
We are registered with the Information Commissioner's Office.
What information we collect, use, and why
We collect or use the following information:
- Contact form submissions — name, email address, telephone number and company name if supplied by you via our contact form. We may use this to respond to your enquiry and will only send marketing emails where you have opted in or where another PECR-compliant route applies.
- Website usage data — certain personal data such as IP address, device information, pages visited and interaction data to monitor the performance of our website and to improve its functionality, usability and security. Some of this information is collected through cookies. Non-essential analytics and marketing cookies are only used where you have provided consent through our cookie preferences tool.
Lawful bases for the collection and use of your data
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information.
| Processing activity | Lawful basis |
|---|---|
| Responding to contact-form enquiries | Legitimate interests in responding to business enquiries, or steps prior to entering into a contract where the enquiry relates to Acumine services |
| Website security, server logs and basic operation | Legitimate interests in operating, securing and improving the website |
| Google Analytics statistics cookies | Consent for non-essential cookies and related analytics processing |
| LinkedIn Insight marketing cookies | Consent for measuring LinkedIn campaign performance and advertising |
| Marketing emails | Consent, or another PECR-compliant route where applicable |
Our Site is configured to obtain explicit user consent before analytics or marketing cookies are applied and user interactions are tracked. We use Google Analytics and LinkedIn Insight; as the data controller we have accepted the applicable processor and transfer terms which refer to UK GDPR. For more information on how long we store your personal information please see the retention table below.
Sharing of your data
The data we collect may be shared, in part or in full, with the following:
- website hosting provider
- email provider
- Google Analytics, if consented
- LinkedIn Insight, if consented
- professional advisers, regulators or authorities where legally required
- a purchaser or successor if the business is sold or reorganised
Some of our website, analytics and advertising providers may process or access limited website usage data outside the UK. Where this happens, we rely on an applicable adequacy regulation, the UK Extension to the EU-US Data Privacy Framework, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.
How long we keep personal data
| Data | Retention |
|---|---|
| Contact-form enquiries | Up to 12 months after the enquiry is resolved, unless needed for a contract, legal claim or ongoing customer relationship |
| Marketing consent records | Until consent is withdrawn, then retained as a suppression record where needed |
| Server / security logs | 30–90 days unless needed to investigate a security, misuse or technical issue |
| Cookie consent preference | 30 days |
| Google Analytics cookies | 400 days |
| LinkedIn Insight cookies | As listed in the cookie policy; varies from session only to 90 days |
Your data protection rights
Which lawful basis we rely on may affect your data protection rights. You can find out more about your rights and the exemptions which may apply via the links below to the ICO's website.
- Your right to be informed — you must be informed about how your personal data is collected, used and shared. This Privacy Notice provides that information. ICO link
- Your right of access — you have the right to ask us for copies of your personal information. There are some exemptions which means you may not receive all the information you ask for. ICO link
- Your right to rectification — you have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. ICO link
- Your right to erasure — you have the right to ask us to delete your personal information. ICO link
- Your right to restriction of processing — you have the right to ask us to limit how we can use your personal information. ICO link
- Your right to object to processing — you have the right to object to the processing of your personal data. ICO link
- Your right to data portability — you have the right to ask that we transfer the personal information you gave us to another organisation, or to you. ICO link
- Your right to withdraw consent — when we use consent as our lawful basis you have the right to withdraw your consent at any time. ICO link
- Rights related to automated decision-making and profiling — you have protections against decisions made solely by automated processing, including profiling, which significantly affects you. We do not use your personal data in this way.
Subject access requests
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
Subject access requests can be made verbally or in writing via the contact details above. The request simply needs to make it clear that you are asking for your personal information.
If you make a request, we must respond to you without undue delay and, in any event, within one month. We may need to confirm your identity or ask you to clarify your request. Where clarification is reasonably needed, the response period may be paused until we receive that clarification.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us via:
Email: support@acumine.com
Post: Data Protection Representative, Suite 14 West Lancashire Business Centre, White Moss Business Park, Maple View, Skelmersdale, WN8 9TG
We will acknowledge your data protection complaint within 30 days. We will take appropriate steps to investigate and respond, keep you informed where necessary, and tell you about the outcome without undue delay.
If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Helpline: 0303 123 1113
ico.org.uk/make-a-complaint
Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be posted on this page and will apply from the date they are published. We recommend that you check this page from time to time.
This Privacy Notice was last updated on 24th June 2026.
Use of cookies
Our Site uses cookies — small text files placed on your device by websites you visit. There are three types of cookies used across Our Site: essential, analytics and marketing. Except for essential cookies, you will need to accept the relevant category before they are enabled.
- Essential cookies allow core website functionality. The website cannot be used properly without them and they cannot be disabled.
- Analytics cookies are used to understand how visitors use the website so we can improve it. These are only set if you consent. We use Google Analytics for this purpose. We do not use analytics cookies to identify you by name.
- Marketing cookies are used to measure the effectiveness of our advertising. These are only set if you consent. We use the LinkedIn Insight Tag for this purpose.
For full details of the cookies we use, including names and retention periods, please see our Cookie Policy. You can manage or withdraw your cookie preferences at any time using the cookie preferences button at the bottom of the page.